recursively create custom complex object

I would like to recursively build an complex object.

public class Name
{
   public string firstName {get;set;}
   public string lastName {get;set;}
}

public class Address
{
   public string city {get;set;}
   public string state {get;set;}
   public string street {get;set;}
   public string zip {get;set;}
}

public class Customer
{
   public Name customerName {get;set;}
   public Address customerAddress {get;set;}
   public Guid id {get;set;}
}

Lets say that Customer lives in an assembly that I'm loading on the fly :) I want to instantiate a type of Customer and populate its properties. Customer object has more custom objects and a Guid property. How can I use recursion to create the Customer object and its nested objects. I have some code below where I stumbled into the fact that I should be using recursion.

static object TraversePropertyInfo(object obj, Assembly assembly)
    {
        Console.WriteLine(obj.GetType().Name);

        foreach(PropertyInfo pi in obj.GetType().GetProperties())
        {
            if(pi.PropertyType.IsClass && pi.PropertyType.Namespace != "System")
            {
                if(pi.PropertyType.UnderlyingSystemType.GenericTypeArguments.Count() > 0)
                {
                    Console.WriteLine("\tIList<{0}>", pi.Name);
                }
                else
                {
                    Console.WriteLine("\t{0}\t<class>", pi.Name);
                    object child = Activator.CreateInstance(assembly.GetType(pi.PropertyType.FullName));  // create the child instance
                    obj.GetType().GetProperty(pi.Name).SetValue(obj, child);                              // set the child on the parent
                    // but the child can have children...
                    // I should be using recurrsion here 
                }
            }
            else
            {
                Console.WriteLine("\t{0}\t{1}", pi.Name, pi.PropertyType);
            }
        }
        return obj;
    }