Reflect on Time type in go

I am trying to write a csv parser using the example provided here. It works great for all native types but I am having trouble with any structs that contain a timestamp of type time.Time. It exits with an error of "cannot convert this type". I've tried a few methods to work around this but the only thing that seems to work is changing the timestamp to a string. I am undoubtedly missing something and would greatly appreciate some guidance.