custom datatype using implicit operator not working with reflection

I have created a custom datatype using implicit operator below is the sample code. When I am setting hard coded value to my custom data type its working as expected, but setting value using reflection throwing conversion error. (System.ArgumentException: 'Object of type 'System.String' cannot be converted to type 'TF.DataType.TFDiplay'.')

Can someone help me what I need to change to work this with reflections well

using System;
using System.Collections.Generic;
using System.Linq;
using System.Text;
using System.Threading.Tasks;

namespace TF.DataType
{
    public class TFDiplay 
    {
        public TFDiplay() { }
        public TFDiplay(object value, string text) { Value = value; Text = text; }
        public TFDiplay(object value)
        {
            Value = value;
        }

        public static implicit operator TFDiplay(string value)
        {
            var result = new TFDiplay()
            {
                Value = value
            };
            return result;
        }

        public static implicit operator TFDiplay(int value)
        {
            var result = new TFDiplay()
            {
                Value = value
            };
            return result;
        }


        public object Value { get; set; }

        public string Text { get; set; }


    }
}

class Program
{
    static void Main(string[] args)
    {

        TFDiplay tFDiplay;

        tFDiplay = "ss"; //Working as expected
        tFDiplay = 1; //Working as expected

        testDatatype t = new testDatatype();

        Type s = t.GetType();

        PropertyInfo p = s.GetProperty("Flag");

        p.SetValue(t, "ss");  //Throwing error



    }

    public class testDatatype
    {
        public TFDiplay Flag { get; set; }
    }
}