Does the PropertyInfo.SetValue support custom implicit convertion

I parse JSON response by Newtonsoft.Json and have a JTokens that I whant to dynamicly set to my model properties by custom attribute.

As I saw in the source of the Newtonsoft.Json.dll, JToken have an implicit (and explicit) convertion methods for all the types that I needed but it have not inherited from IConvertible, so I can't use Convert.ChangeType.

If I will try to set them by reflection like

var jToken = GetJtoken(); //so I have a random JToken
var myInstance = new MyModel();
var myPropInfo = myInstance.GetType().GetProperties(BindingFlags.Public | BindingFlags.Instance).First();
myPropInfo.SetValue(myInstance, jToken);

Will that works?

Does the PropertyInfo.SetValue support custom implicit convertion?

If it is not, can I convert them dynamicly somehow?