How can I set a property of a companion object in Kotlin via reflection?

When I have a class that has a companion object, is it possible to set a property in this companion object using reflection? I can do it with normal properties, but fail on companion objects:

import kotlin.reflect.KMutableProperty
import kotlin.reflect.full.companionObject
import kotlin.reflect.full.memberProperties

class WithProperty {
    lateinit var prop: String

    companion object {
        lateinit var companionProp: String
    }

    fun test() = "$companionProp $prop"
}

fun main(args: Array<String>) {
    val obj = WithProperty()

    val prop = obj::class.memberProperties.filter { it.name == "prop" }.first()
    if (prop is KMutableProperty<*>) {
        prop.setter.call(obj, "world")
    }

    val companion = obj::class.companionObject
    if (companion != null) {
        val companionProp = companion.memberProperties.filter { it.name == "companionProp" }.first()
        if (companionProp is KMutableProperty<*>) {
            companionProp.setter.call(companionProp, "hello") // <-- what must go here as first argument?
        }
    }

    println(obj.test())
}

Calling the setter for the normal property works as it should, but when I call companionProp.setter.call(companionProp, "hello") I get

Exception in thread "main" java.lang.IllegalArgumentException: object is not an instance of declaring class

What do I have to pass as first argument to call() to succeed?