Casting PropertyInfo.PropertyType to enum

I have a generic function to create objects from a DataRow using reflection. I'm using this function to import tables from an Access database:

private static T CreateItemFromRow<T>(DataRow row, IList<PropertyInfo> properties) where T : new()
{
    T item = new T();
    foreach (var prop in properties)
    {
        try
        {
            if (prop.PropertyType.IsEnum)
                prop.SetValue(item, row[prop.Name], null); // what to do??
            else
                prop.SetValue(item, row[prop.Name], null);
        }
        catch (Exception ex)
        {
            System.Diagnostics.Debug.Assert(false, string.Format("failed to assign {0} a value of {1}", prop.Name, row[prop.Name]));
        }
    }
    return item;
}

The problem I'm running into is when the property type is an enum. I've tried using Enum.Parse, but that hasn't been successful (I can't get anything to compile).

Is there any way to convert the object represented by row[prop.Name] to the correct enum using my function? Or do I need to write a special conversion function specific for the enums I've defined.