Setting annotated field value using reflection in generic class. (IllegalArgumentException)

I have been facing an issue that implies Reflection, Annotations and Generics in Java. I have a class that creates a new instance of a generic type called B. Then it will search for any Field with the MyCustomAnnotation annotation and sets its value to a determined one.

The class that does this is:

import java.lang.reflect.Field;
import java.lang.reflect.InvocationTargetException;

public class MyInstanceCreator<B> {
    
    private final String myValue = "Hello world!";
    
    public B createInstance(Class<B> classType) throws NoSuchMethodException, InstantiationException, IllegalAccessException, InvocationTargetException {
        B obj = classType.getConstructor().newInstance();
        for(Field f: classType.getDeclaredFields()) {
            if(f.isAnnotationPresent(MyCustomAnnotation.class)) {
                System.out.println("Is annotated!");
                updateField(obj, f);
            }
        }
        return obj;
    }
    
    private void updateField(B instance, Field field) throws IllegalAccessException {
        field.setAccessible(true);
        field.set(myValue, instance);
        field.setAccessible(false);
    }
    
}

The annotation class:

import java.lang.annotation.Retention;
import java.lang.annotation.RetentionPolicy;

@Retention(RetentionPolicy.RUNTIME)
public @interface MyCustomAnnotation {}

The custom type has an annotated Field of type String:

public class MyCustomType {
    
    @MyCustomAnnotation
    private String value;
    
    public String getValue() {
        return value;
    }
    
}

Finally my main class is:

public class MyClass {
    public static void main(String args[]) {
        try {
            MyInstanceCreator<MyCustomType> iCreator = new MyInstanceCreator<>();
            MyCustomType myObj = iCreator.createInstance(MyCustomType.class);
            System.out.println(myObj.getValue());
        } catch(Exception e) {
            e.printStackTrace();
        }
    }
}

The output of the program is:

Is annotated!

java.lang.IllegalArgumentException: Can not set java.lang.String field MyCustomType.value to java.lang.String
    at java.base/jdk.internal.reflect.UnsafeFieldAccessorImpl.throwSetIllegalArgumentException(UnsafeFieldAccessorImpl.java:167)
    at java.base/jdk.internal.reflect.UnsafeFieldAccessorImpl.throwSetIllegalArgumentException(UnsafeFieldAccessorImpl.java:171)
    at java.base/jdk.internal.reflect.UnsafeFieldAccessorImpl.ensureObj(UnsafeFieldAccessorImpl.java:58)
    at java.base/jdk.internal.reflect.UnsafeObjectFieldAccessorImpl.set(UnsafeObjectFieldAccessorImpl.java:75)
    at java.base/java.lang.reflect.Field.set(Field.java:780)
    at MyInstanceCreator.updateField(MyInstanceCreator.java:21)
    at MyInstanceCreator.createInstance(MyInstanceCreator.java:13)
    at MyClass.main(MyClass.java:5)

It does not make any sense to me why reflection cannot assign a java.lang.String value to a java.lang.String field as the IllegalArgumentException message says. I must be missing something but I can't seem to figure it out.

Any help is appreciated!